About Edwin

From Marketer to Coach

I am a marketing professional with over 15 years of experience growing businesses and brands in Singapore and China. In addition to building brands, I have a passion for developing people professionally and personally. My purpose as a people leader is to coach my team members to thrive at work and in their personal lives.

Having experienced the transformative power of coaching, I discovered and shed the limiting belief that “I was never enough”. This resulted in me over-compensating by doing more, yet always settling for second best.

Through coaching, I let go of this narrative and made a new declaration.

I am enough.

I am capable.

I am able to achieve what I desire.

Having witnessed firsthand the power of coaching, I want to support others in achieving their goals in a meaningful, purposeful and impactful way.