aka Sponsored Stories (on Facebook) or Promoted Tweets (on Twitter).
The commercial version of a standard content post has officially arrived on Sina Weibo. Little late, but nonetheless here …
It can be identified by 3 distinct characteristics:
1. It is tagged as Weibo Marketing or 微博推广, to indicate it being an advertisement
2. It is most probably not a brand you have followed, hence the Follow or 关注 button to ask you to follow the brand
3. It is also signed off with Marketing or 推广 to emphasize that this is really an ad!
Officially launched from late 2012, this product is only opened to SMEs and allows them to performance marketing on the Sina Weibo User Base. Pricing is based upon a real-time bid model (similar to search PPC), and you can either buy on CPM or CPE (Engagement) basis. Depending on your needs you can also target based on any of the following criteria: (a) Age, (b) Gender, (c) Geography, Province, City, Town, (d) Interests, and (e) Keywords.
Sounds like a great marketing tool?
Here’s the link to the product: http://tui.weibo.com/