is not for Michael Jackson, neither is it for Madonna.
It is for the most popular artiste of our modern time – Lady Gaga. The first celebrity who reached 1 billion views online.
Seems like this darling of the media is doing everything right in terms of marketing and PR. With a combination of online social media platforms, a website that connects it all and a widespread digital PR coverage, Lady Gaga is fast becoming the most talked about/largest celebrity ever.
Of course, it helps that Gaga has a controversial background and that her style is both loud and explicit. Consumers love these! Couple all these in a package that is easy to share and forward to friends, it becomes the greatest marketing campaigns after Obama’s Presidential Campaign.