Been eyeing this book – Inside Steve’s Brain, by Leander Kahney (author of The Cult of Mac) – both at Borders and Kinokuniya for a couple of times, but never got down to getting it. I think I have something against Hard Cover books. They tend to be way more expensive than their Soft Cover counterparts and it becomes a huge deterrence for me.
Thankfully, I spotted this book on my colleague’s desk, Kevin, and quickly ask if I could borrow it. I did the same when I saw another of my colleague with the book “Confessions of an Advertising Man” by David Ogilvy and Sir Alan Parker
Something in the air has changed … it is a different direction … and sense for me to pursue.
