Blue Ocean Strategy
It’s a well rehearsed phrase in the business world. I encountered the term back in 2005, when I was attending New Venture Creation in Shanghai. Ms Virginia Chia, our entrepreneur-cum-professor had mentioned it in class and how her company, with the interns at that time, had executed a brilliant blue ocean strategy and turned around a flagging business. The new business was eventually sold off for a tidy sum.
I have been thinking on something for so long that I am beginning to become the rust in the industry. My thoughts are no longer about bold breakthroughs and innovations, but meager steps towards improvements of “what is”.
The huge question is: If “what is” is working “about right”, why make changes? One must come to realize the point of marginal utility (or was it return?), where making further improvements is no longer able to significantly create a corresponding difference in results. This is when we realize that the competition is stiff and the arena, though huge, too crowded – either with too many competitors or too much huge competition.
I set sail for Blue Oceans.
I have yet to find the blue ocean for what I like to do. I draw upon all my strengths to find new connections between seamlessly unrelated things and to birth new ideas that is BIG (Bold. Inspirational. Great.) It is not easy.
I am grateful that this ship I am in is not just me as a lonesome captain. I am grateful for the people in my life giving me support through all this. It’s like having a right and left hand person to collectively battle any storm that comes.
I believe that it shall be by God’s will that I sail into my blue ocean. Not by mere chance, the blue ocean I sail into shall be a result of much work, much thought, much support, and above all, divine intervention.